Starting point:
Alexander Corporate Finance (ACF) is one of Finland's leading companies specializing in financial advisory, IPOs, corporate valuations and financing arrangements.
Alexander Corporate Finance (ACF) has been the lead arranger for a significant number of First North listings.
The company set a goal to increase the awareness of its services. Despite the company's strong expertise, potential clients do not always perceive Alexander Corporate Finance as an operator in the IPO market.
Solution:
A concrete plan was created for Alexander Corporate Finance, which was used to highlight the company's services as a specialist in the IPO market.
The implementation included carefully targeted media visibility on channels followed by the customer base. In the advertorials that specified the services, special emphasis was placed on quality, because content that is of interest to customers always stands out in a positive way.
Results and customer comment:
“I felt our collaboration was successful. Our reputation grew after each successful completion. It helped in contacting clients. Now potential clients already recognize us for our IPO expertise.”
- CEO Jaakko Niemelä, Alexander Corporate Finance
