It often grows. But it's not a rainmaker either.
I received a message from one of my clients: “The media project went well. We got close to 70 leads online in three days. That’s enough to keep the sales director busy for a long time.”
This was our first collaboration project with a client. We got the right media reporter interested in my client, who did a journalistic piece about his story. We chose in advance which themes and facts my client could give an interview on, but we didn't try to interfere with journalism.
I acted as the project's idea creator and door opener between the supplier and the client.
In my experience, media visibility in the right media almost always supports sales. Or more precisely: gives you the opportunity to grow.
According to my clients, media visibility helps in managing a company in many ways.
“Once a quarter, it's good for us to get visibility in major media. It has an immediate impact on many things. Recruitment campaigns receive more applications, marketing becomes more efficient, and sales become easier,” the CEO of one of my large clients has said.
Media visibility still has its limits. Notoriety cannot compensate for shortcomings in product development. Or if the marketing and sales machine is not in order.
